The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design

"Value Prop" shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and how to w

In today's hyper competitive markets, it's hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the

"Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to marke