What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumer

Why the social character of scientific knowledge makes it trustworthy Are doctors right when they tell us vaccines are safe? Should we take climate experts at t

Some theorists claim that democracy cannot work without trust. According to this argument, democracy fails unless citizens trust that their governing institutio

"Anybody who cares about the people who will shape our future should read this book!" --A. Scott Henderson, PhD, Professor of Education, Furman University Paren

Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we're pretty