Small and medium-sized businesses hoping to enter the international business realm have multiple internal and external challenges to overcome before they can ex

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep mo

"The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implica