How economists analyze real-world issues from overeating to organ transplants: “A wonderful introduction to economics for the layperson.” —Choice When eco

A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter

The idea that business is only about the money doesn’t hold true in the twenty-first century, when companies around the world are giving up traditional distin

Companies are increasingly facing intense pressures to address stakeholder demands from every direction: consumers want socially responsible products; employees

Discusses the business implications of the Omnibus Trade Act of 1988, and explains why this law was a milestone in United States trade policy