From the day it opened in July 1955, in an event given live TV coverage, Disneyland has been a key symbol of contemporary American culture. It has been both cel

Theme Park Design & The Art of Themed Entertainment aims to be the most in-depth book on theme park design ever written, documenting for professional designers,

The writing is academic, but it is not inaccessible. It will have wide disciplinary appeal within academia, as tourism studies cross into a variety of fields in

From the first pleasure gardens to the global theme park companies, this book provides an understanding of the nature and function of theme parks as spaces of e

This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (