The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on the traditional

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communica

This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifyi

Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully add

From the late 20th Century, a catalogue of high profile disasters and controversies has drawn attention to the changing relationship between corporations and so