Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Acc

Key account management just got easier 'This little book is a real gem' Professor Malcolm McDonald Key account management is increasingly important and must kee

"With limited resources and increasing competition, managing strategic accounts requires a focused strategy, plan, and process. Developed collaboratively with w

A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often

Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been writt