Essays discuss the fundamentals of semiotics, set the guidelines for textual analysis, and examine selections from the Scriptures and a tale by Poe

Most of these essays were written between 1963 and 1973 and constitute either the elements of the semiotic discipline or the analysis of texts--ranging from the

A major voice in contemporary semiotic theory offers a new perspective on potent intersections of semiotic and linguistic anthropology. In Signs and Society, no

This collection offers a thorough treatment of the ways in which the verbal and visual semiotic modes interrelate toward promoting gender equality and social in