′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult re

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda

This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates cri

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international

This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies.