The Practice of Market Research
Download or Read eBook The Practice of Market Research PDF written by Yvonne McGivern and published by Financial Times/Prentice Hall. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Yvonne McGivern |
| Publisher | : Financial Times/Prentice Hall |
| Total Pages | : 0 |
| Release | : 2013 |
| ISBN-10 | : 0273773119 |
| ISBN-13 | : 9780273773115 |
| Rating | : 4/5 (19 Downloads) |
Book Synopsis The Practice of Market Research by : Yvonne McGivern
Book excerpt: The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author's depth of insight and experience of the real world of market research is evident throughout this book. The book offers: A well-rounded overview of market research Strong coverage of both qualitati.
