Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attra

Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attra

This book examines how cities suffering from poor government made a transition to brand politics to break a cycle of inertia.

This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions

Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery