The Place Economy

Book excerpt: In Volume 2 of The Place Economy our attention travels from the macro to the micro - from nations to neighbourhoods, countries to communities. Close to 60 experts from eight different countries explore what can be achieved via high-quality visioning, placemaking, planning and design. We examine how spaces are used, analysing the things required to meet community needs, from residents and visitors to commercial entities and private individuals. We give detailed attention to the role place branding plays in enhancing outcomes at all levels and discover the various skills and disciplines required when creating destinations that meet the needs of different people across various geographic and cultural places.