A young scholar tells the story of the physicists and mathematicians who created the models that have become the basis of modern finance and argues that these m

The idea of virtual realities has a long and complex historical trajectory, spanning from Plato's concept of the cave and the simulacrum, to artistic styles suc

Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience work

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