The Marketing Research Guide
Download or Read eBook The Marketing Research Guide PDF written by Robert E. Stevens and published by Routledge. This book was released on 2006 with total page 444 pages. Available in PDF, EPUB and Kindle.
Author | : Robert E. Stevens |
Publisher | : Routledge |
Total Pages | : 444 |
Release | : 2006 |
ISBN-10 | : 9780789024169 |
ISBN-13 | : 0789024160 |
Rating | : 4/5 (69 Downloads) |
Book Synopsis The Marketing Research Guide by : Robert E. Stevens
Book excerpt: Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report-all designed to clarify the "how," "when," and "why" of marketing research.