Related Books
Language: en
Pages: 660
Pages: 660
Type: BOOK - Published: 2001 - Publisher:
This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective
Language: en
Pages: 390
Pages: 390
Type: BOOK - Published: 2001-12-14 - Publisher: JHU Press
Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, includ
Language: en
Pages: 595
Pages: 595
Type: BOOK - Published: 2012-08-30 - Publisher: Ingram
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2015-05-11 - Publisher: Chandos Publishing
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and onlin
Language: en
Pages: 614
Pages: 614
Type: BOOK - Published: 2005-09-28 - Publisher: Springer Science & Business Media
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the pre