The Marketer's Guide To Successful Package Design
Download or Read eBook The Marketer's Guide To Successful Package Design PDF written by Herbert Meyers and published by McGraw Hill Professional. This book was released on 1998-06 with total page 316 pages. Available in PDF, EPUB and Kindle.
| Author | : Herbert Meyers |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 316 |
| Release | : 1998-06 |
| ISBN-10 | : 0844234389 |
| ISBN-13 | : 9780844234380 |
| Rating | : 4/5 (89 Downloads) |
Book Synopsis The Marketer's Guide To Successful Package Design by : Herbert Meyers
Book excerpt: It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense either pay off in a sale or turn to dust as the customer rejects your product for another. Here, two top brand identity and package design experts show how to create packaging solutions that win the customer during first contact.
