It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense eith

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edit

DIVGain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, learn the steps of executing

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t success