Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentiall

Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some famil

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminatin