This book provides an overview of the history and evolution of tourism to the present, and speculates on possible and probable change into the future. It discus

This book offers a critical account of the historical evolution of tourism through the identification and discussion of key turning points. Based on these consi

Mass tourism is one of the most striking developments in postwar western societies, involving economic, social, cultural, and anthropological factors. For many

Provides an in-depth and behind-the-scenes glimpse into the growing phenomena of medical and dental tourism. Growing competition for affordable and accessible m

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effect