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With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fiel

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketi

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th