The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines h

Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The autho

Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up th

Business research is a process of acquiring detailed information of all the areas of business and using such information in maximizing the sales and profit of t

Starting with the basics and fully grounded in the context of actually doing research, this practical book is the perfect companion as students tackle a busines