Framing the Black Panthers

Book excerpt: A potent symbol of black power and radical inspiration, the Black Panthers still evoke strong emotions. This edition of Jane Rhodes's acclaimed study examines the extraordinary staying power of the Black Panthers in the American imagination. Probing the group's longtime relationship to the media, Rhodes traces how the Panthers articulated their message through symbols and tactics the mass media could not resist. By exploiting press coverage through everything from posters to public appearances to photo ops, the Panthers created a linguistic and symbolic universe as salient today as during the group's heyday. They also pioneered a sophisticated version of mass media activism that powers contemporary African American protest. Featuring a timely new preface by the author, Framing the Black Panthers is a breakthrough reconsideration of a fascinating phenomenon.