The Aesthetics of Neighborhood Change

Book excerpt: The Aesthetics of Neighborhood Change explores cultural shifts that result from gentrification and redevelopment, showing how cultures of racially and economically marginalized groups are appropriated or erased by the introduction luxury real estate and retail branding. The book explores the literal and symbolic shifts in ownership that are happening in urban locations undergoing redevelopment and demographic shifts. As lesser discussed manifestations of these shifts, cultural symbols of leisure, tourism and elite consumption can be witnessed as cities work to reshape their landscapes through real estate, retail, and public space development. Aesthetic changes often show up in the form of boutique coffee shops, distilleries, high-end restaurants, retail flagships, and more. Through careful branding and visual design, the new spaces and places become recognized as signs of exclusivity. This exclusivity also emerges in public spaces through local, informal retail practices like street vending, food trucks and outdoor markets. As these changes take shape, more affluent groups replace and displace the cultural practices of existing groups. These changes send tangible, observable messages of neighborhood change which signal the race and class profiles of the desired incoming population who can afford to participate in the redeveloped landscape. Developing a discourse on how to better observe and analyze signs of exclusion in the built environment, The Aesthetics of Neighborhood Change will be of great interest to scholars of community development, social mobilization, urban studies and design, and urban planning and development. The chapters were originally published as a special issue of the Journal of Cultural Geography.