Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level program

With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to

This workbook now has over 250 student activities designed in a worksheet form. This means that you can print or photocopy pages for students and use them in cl

This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strateg