Sunk Cost

Book excerpt: What is Sunk Cost In economics and business decision-making, a sunk cost is a cost that has already been incurred and cannot be recovered. Sunk costs are contrasted with prospective costs, which are future costs that may be avoided if action is taken. In other words, a sunk cost is a sum paid in the past that is no longer relevant to decisions about the future. Even though economists argue that sunk costs are no longer relevant to future rational decision-making, people in everyday life often take previous expenditures in situations, such as repairing a car or house, into their future decisions regarding those properties. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Sunk cost Chapter 2: Cognitive bias Chapter 3: Daniel Kahneman Chapter 4: Amos Tversky Chapter 5: Behavioral economics Chapter 6: Prospect theory Chapter 7: Supply and demand Chapter 8: Managerial economics Chapter 9: Loss aversion Chapter 10: Status quo bias Chapter 11: Endowment effect Chapter 12: Richard Thaler Chapter 13: Planning fallacy Chapter 14: Mental accounting Chapter 15: Escalation of commitment Chapter 16: Disposition effect Chapter 17: Reference class forecasting Chapter 18: Heuristic (psychology) Chapter 19: Thinking, Fast and Slow Chapter 20: Cognitive bias mitigation Chapter 21: David Gal (II) Answering the public top questions about sunk cost. (III) Real world examples for the usage of sunk cost in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Sunk Cost.