THE INSIDER'S GUIDE TO BUYING, OWNING AND OPERATING A FRANCHISE. Prepping you for what it takes to succeed in franchising, franchise experts Joe Mathews, Don De

Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the enti

“This book is great. Definitively a best seller. It should be the number one consultation reference book for anyone related to the franchise business. Congrat

This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strate

A no-nonsense, start-to-finish roadmap for aspiring franchisees In The Ultimate Guide to Franchising, straight-shooting author Joe Mathews delivers a practical