This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation

The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital busines

The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehens

Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision ma

Step into the dynamic world of retail management—a realm where innovation, customer experience, and strategic thinking converge to shape the future of retail.