Strategic Retail Management
Download or Read eBook Strategic Retail Management PDF written by Joachim Zentes and published by Springer Science & Business Media. This book was released on 2007-10-16 with total page 358 pages. Available in PDF, EPUB and Kindle.
Author | : Joachim Zentes |
Publisher | : Springer Science & Business Media |
Total Pages | : 358 |
Release | : 2007-10-16 |
ISBN-10 | : 9783834992727 |
ISBN-13 | : 3834992720 |
Rating | : 4/5 (27 Downloads) |
Book Synopsis Strategic Retail Management by : Joachim Zentes
Book excerpt: The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.