First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new account

This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing t