This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case s

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues.

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and train

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and mini