The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective.

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Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontes

Innovative strategic management solutions for today's market Strategic Value Management addresses common problems among business managers and other professional

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitmen