Strategic Management
Download or Read eBook Strategic Management PDF written by John A. Parnell and published by SAGE Publications. This book was released on 2013-01-15 with total page 665 pages. Available in PDF, EPUB and Kindle.
| Author | : John A. Parnell |
| Publisher | : SAGE Publications |
| Total Pages | : 665 |
| Release | : 2013-01-15 |
| ISBN-10 | : 9781452292786 |
| ISBN-13 | : 1452292787 |
| Rating | : 4/5 (86 Downloads) |
Book Synopsis Strategic Management by : John A. Parnell
Book excerpt: In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.
