Strategic Financial Innovations: Emerging Trends and Policies, edited by Shantanu Chakraborty, Neelanjan Mitra, and Moumita Acharya, Strategic Financial Innovat

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The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event

Drawing on international case studies from emerging economies and developing countries including South Africa, India, Egypt, Morocco, Jordan, Tunisia, Indonesia