With the rise of a knowledge-based economy a change in the approach to the role of employees has come. This emphasised the pivotal role of human capital in busi

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employe

Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author

This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on inve

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top tal