At least one third of India's billion inhabitants regularly watch Indian soap operas, which have displaced popular cinema as the prime entertainment genre. And

This book explores India’s rich popular culture and provides illuminating insights into various aspects of the social, cultural, economic and political realit

The work argues that new media, social networking sites (SNS), both web and mobile, and related technologies do not exist in isolation, rather they are critical

What do the TV shows we’re watching tell us about ourselves? Television is the single most powerful and dynamic agent of change in India today. It is also the

The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative