Socratic Scribbling

Book excerpt: Do you suffer from the Blank Page Syndrome? Do you have trouble thinking up what you want to say when you're called on to write or to speak? Not being able to find the right words can get in the way of romance and success! Retired advertising man Malachy Walsh had to write on demand for 30 years. In Socratic Scribbling, he reveals secrets he learned from Plato, Aristotle, Cicero, Quintillion, Shakespeare, and other Great Writers and Thinkers that helped him make his mark in advertising. Malachy believes good writing is less about following rules and more about making things happen with words. He shows us how to explain complicated things in simple ways, how to persuade people by getting them to convince themselves, how to tell stories that delight and instruct, and how to make speeches that engage and enchant. And it all starts when we follow Socrates as he asks the right questions.