Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about touris

This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tou

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.

This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media

Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the p