Tourism offers countless global locations, providing a multitude of sensory experiences. These include commercialised tourism products such as saunas and floata

People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and

Compiled from 10 years of research, with chapters contributed by experts in the field, we demonstrate how tourism will benefit from applying a new paradigm foun

This Handbook provides a critical analysis of the evolution of the contemporary niche tourism phenomenon. By framing discussions around sustainable development

The European Journal of Tourism Research is an open access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its