Seeing Red Cars

Book excerpt: “Through story after mind-bending story, Laura shows how choices to focus on winning endpoints generates neuron pathways to innovative answers.” —Forbes Surely you’ve experienced something like this: you buy a red car, and suddenly red cars appear everywhere. Why? Because you’re focusing on red cars—and you get more of whatever you focus on. But much of the time, consciously and unconsciously, we dwell on what we don’t want, and that’s what we get. Drawing on the latest scientific research, Laura Goodrich shows you how to stop fixating on negatives and rewire your brain to focus on positive outcomes. Unique and practical exercises—including a free online toolkit—and dozens of enlightening real-life stories help you identify what you truly want so that it drives everything you do. And Goodrich shows how Seeing Red Cars can build organizational cultures in which employees are playing to their passions and strengths, focusing on what they want, and achieving breakthrough results. “A powerful catalyst for personal, team, and organizational transformation. In this important new book, Laura has masterfully captured the critical element of success and failure: the focus of our attention.” —David Chard, President, Engaging Minds, Hong Kong “A practical guide for managers and leaders seeking to lead change more effectively. It has a range of easy-to-use tools that can be leveraged by both individuals and teams seeking to adopt a more positive mind-set. The Seeing Red Cars concept is also fun, which is an important element in getting people to buy into a new approach.” —Tony Ritchie, Vice President for Technology, Asia Pacific Region, for a Fortune 100 company