Seeds Toolkit - Module 5

Book excerpt: Seeds are the vehicle for delivering the improvements in a crop to the farmer’s field. They are therefore a critical input in agricultural production. Seeds are also unique in that they must remain alive and healthy when they are used and that they are also the input that farmers can produce by themselves. Module 5 Seed Marketing, this module presents the underlying principles for valuing and exchanging seeds. This module describes all the activities which are undertaken in getting seeds from the producers to the end-users or farmers. The reader is provided guidance on how to conduct relevant research of the market for seeds, develop effective marketing strategies, articulate a marketing plan and manage the associated risks.