What is the one thing that all businesses depend on? Customers. What could be more important, then, to your organization's enduring success than a solid, well-p

This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-ri

Readers will find helpful approaches for developing and maintaining solid internal and external customer relationships. Offers dozens of reliable techniques for

The purpose of this book is to provide cutting-edge information on service management such as the role services play in an economy, service strategy, ethical is

The Customer Experience is the sensory, cognitive, emotional, social and behavioral dimensions of all activities that connect the customer and the organization