Supplying a product to the most customers possible in an effective and cost-efficient way is the primary goal of the sales and distribution sector of a business

Most standard books on marketing area have been written by American authors. Though there are a number of books on Sales and Distribution Management by Indian a

In many FMCG companies, the challenges for the sales function are to develop effective sales strategies and to deliver excellent sales operations in order to su

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the