For two decades, students and instructors have relied on award-winning author Craig Smith’s detailed description and analysis of rhetorical theories and the h

This text illustrates the evolving definitions of rhetoric from myth & display to persuasion & symbolic inducement. This history of rhetoric includes unique, in

This text illustrates the evolving definitions of rhetoric from myth & display to persuasion & symbolic inducement. This history of rhetoric includes unique, in

The anniversary edition marks thirty years of offering an indispensable review and analysis of thinkers who have exerted a profound influence on contemporary rh

This book introduces basic concepts of human signification, explains both primal & contemporary rhetoric experience, & offers challenges to common-sense underst