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The 'Review of Marketing Research' provides current articles by leading researchers and academicians in marketing, as well as material that is not only theoreti

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,

Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing resea