Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth. Growing a business in the 21st Century has become a capita

Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This

MARKETING TEAMS ARE THE CREATIVE HEARTS OF ORGANIZATIONS. We bring products to life and connect them to living, breathing customers. Without us, our companies w