Retailer's Guide to Emotional Hot Buttons

Book excerpt: Once you discover the secrets contained in this guide, you'll be able to use them to your advantage to transform prospective buyers into "sold" customers time after time after time. The quality of your product/service is important to your success, but not as important as your ability to become a Doctor of Psychology…SALES Psychology that is. Mastering the techniques…that’s what will really open the financial floodgates... Why? Because, despite everything we know, we are all much more susceptible to persuasion than we think. Question for you… Are you trying to appeal to your prospects hearts or to their minds? If your sales presentations lead with a list of your product's features and/or how great you or your company is, then it’s over before you even get started.