Remaking the Readymade

Book excerpt: Replication and originality are central concepts in the artistic oeuvres of Marcel Duchamp and Man Ray. Remaking the Readymade reveals the underlying and previously unexplored processes and rationales for the collaboration between Duchamp, Man Ray, and Arturo Schwarz on the replication of readymades and objects. The 1964 editioned replicas of the readymades sent shock waves through the art world. Even though the replicas undermined ideas of authorship and problematized the notion of identity and the artist, they paradoxically shared in the aura of the originals, becoming stand-ins for the readymades. Scholar-poet-dealer Arturo Schwarz played a crucial role, opening the door to joint or alternate authorship—an outstanding relationship between artist and dealer. By unearthing previously unpublished correspondence and documentary materials and combining this material with newly conducted exclusive interviews with key participants, Remaking the Readymade details heretofore unrevealed aspects of the technical processes involved in the (re)creation of iconic, long-lost Dada objects. Launched on the heels of the centenary of Duchamp’s Fountain, this new analysis intensifies and complicates our understanding of Duchamp and Man Ray’ initial conceptions, and raises questions about replication and authorship that will stimulate significant debate about the legacy of the artists, the continuing significance of their works, and the meaning of terms such as creativity, originality, and value in the formation of art.