Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agenci

The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects h

Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the p

The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on so