International Public Relations and Public Diplomacy
Download or Read eBook International Public Relations and Public Diplomacy PDF written by Guy J. Golan and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle.
Author | : Guy J. Golan |
Publisher | : Peter Lang Incorporated, International Academic Publishers |
Total Pages | : 0 |
Release | : 2015 |
ISBN-10 | : 1433126877 |
ISBN-13 | : 9781433126871 |
Rating | : 4/5 (77 Downloads) |
Book Synopsis International Public Relations and Public Diplomacy by : Guy J. Golan
Book excerpt: Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.