Customer Loyalty Programmes and Clubs
Download or Read eBook Customer Loyalty Programmes and Clubs PDF written by Stephan A. Butscher and published by Gower Publishing, Ltd.. This book was released on 2002 with total page 236 pages. Available in PDF, EPUB and Kindle.
| Author | : Stephan A. Butscher |
| Publisher | : Gower Publishing, Ltd. |
| Total Pages | : 236 |
| Release | : 2002 |
| ISBN-10 | : 0566084511 |
| ISBN-13 | : 9780566084515 |
| Rating | : 4/5 (11 Downloads) |
Book Synopsis Customer Loyalty Programmes and Clubs by : Stephan A. Butscher
Book excerpt: Annotation A guide for marketing professionals and managers to research, plan, and start programs that reward customers with tangible financial and non-financial benefits to foster long-term loyalty. It includes case studies of such programs begun by companies including Volkswagen, Swatch, and Porsche. The second edition adds chapters on pricing for customer loyalty and customer loyalty on the Internet. The author is an international business consultant based in Bonn, Germany. Annotation c. Book News, Inc., Portland, OR (booknews.com).
