A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had

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This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for g