Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in

Quantitative models and computer-based tools are essential for making decisions in today's business environment. These tools are of particular importance in the

This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together n

Successfully managed product information for mass customization avoids disclosure of how these systems work. This is the first book to provide a holistic recogn